The One Reason Why You Aren’t Charging What Your Worth

In consulting, perhaps one of the most recurrent reasons for poor profits is undercharging. It’s unfortunate, because it has less to do with not understanding what should be charged and more to do with the consultant’s lack of confidence, insecurity, or most commonly desperation. Let me share the story of a friend of mine named John Butler. John was a seven-figure ... Continue Reading

The Importance of a Consulting Business Plan

Too many new consultants fail to establish a sound business plan right up front. As important an aspect as having a sound business plan is, however, I will not be diving too deeply into this topic as we could easily get lost. I will, however, recommend an action that will allow you to save time, yet still allow you to create a very well-constructed plan. And that’s ... Continue Reading

What Consulting Business Structure Should You Choose?

For the purposes of this book I will speak to the United States business market. Every country has its own set of policies and regulations, so I advise you to seek the counsel of a licensed attorney in your own market to make sure you decide on the best business structure for your specific business. There are really only four types of business structure most ... Continue Reading

Top Blogging Tips for Consultants

What do Consultants need to prepare for in order to successfully market their services via Blogging? Know your niche market. Don't try to please everyone. Do you consult to bankers? Speak their unique language. Restaurant Owners? HR Departments? Knowledge Workers? CEO's? They all have a language that they use in business. TIP: VISUALIZE WHAT YOUR TARGET CLIENT ... Continue Reading

What Should You Call Your Business?

It all starts with a name. Not to argue with Shakespeare, but the name you choose, unlike that of a rose, will indeed determine if it smells sweet or not. The name of your company is one of the most important things you can decide on, as it is a big part of that all-so-vital first impression. Naming any business can be a difficult task, but it doesn’t have to be ... Continue Reading

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