Jay Niblick (Founder/CEO)
Under Jay’s direction, Innermetrix bootstrapped its way from start-up to over $15M in retail sales ($3M profit) in just five short years. He is one of the world’s leading authorities on Axiology (the science of decision-making created by Professor Robert S. Hartman at Yale & MIT). In over eighteen countries and five continents he has personally interpreted over 10,000 individual profiles making him one of the most experienced axiological experts in the world. Jay holds multiple technology patents, trademarks and copyrights relating to identifying and maximizing human talent and is the author of the Attribute Index, the flagship product of Innermetrix Inc. He is the youngest person ever appointed to the Board of Directors at the Robert S. Hartman Institute (a scholarly project based out of the University of Tennessee in the United States dedicated to the study of human nature, value and decision-making). Prior to his business career, Jay was a Search and Rescue Swimmer with the United States Navy, and Combat Field Medic with the US Marines in Desert Storm. He graduated summa cum laude B.S and M.S in Organizational Development from Tusculum College in Tennessee USA.

Scott Massey (Director of Business Development)
Scott is a 1992 Graduate of The Citadel in Charleston, SC USA. He served as a combat arms officer in the US Army for six years. After leaving the Army he worked with Johnson and Johnson, Morgan Stanley and Stryker Corporation in sales, finance, marketing and management. In addition to his experience in the Fortune 500 Scott has been a part of start up companies in retail and finance prior to joining Innermetrix. Scott’s experience in business and international relations has crossed numerous industries and five continents. He has been a paid lecturer in multiple countries around the world, and member of governmental goodwill efforts with Middle Eastern nations and head’s of State. As the Director of Business Development of Innermetrix International, Scott is responsible for the overall direction and day-to-day performance of all of Innermetrix International’s areas of involvement.

Paul Jones (African & Middle Eastern Markets)
Paul Jones is the former Chief Executive Officer of LEAD International, which is a British registered consulting company that currently has operations on four different continents. Paul travels extensively to the UK, USA and the Middle East, where he consults with a variety of different companies and government organizations. He has spoken at numerous high-level conferences and seminars all over the world. Paul has been involved in leadership development and organizational strategy for the past fifteen years. Paul graduated Cum Laude majoring in the human sciences. He is regarded as a friend and a mentor by many successful international CEO’s and high-level individuals. He has written numerous training programs and articles which have been published in Journals and magazines.

Daniel Erasmus (Chief Legal Advisor)
Daniel started his career in the mid 1980's at Deloitte & Touche. Shortly thereafter he joined the law firm of Hofmeyr Attorneys, where he was soon appointed at that stage as the youngest equity director of that firm. After a number of years, he left to form his own law firm, attracting various multinational clients, and later headed the tax department of former 100-year-old law firm Moss Morris. He was the chairman of the Law Society of South Africa's Tax Matters Committee for more than seven years, and still is a member of that committee after it merged with the exchange control committee (serving as chairman and member for more than 10 years). He is co-founder and former lecturer of the University of Johannesburg's Diploma in Tax Practice program, and co-authored VAT for Lawyers: A Guideline; CGT: A Guideline, and more recently Lexis Nexis Butterworth’s Exchange Control & Income Tax Amnesty Handbook. Daniel is pioneer in the area of the constitutional rights of taxpayers, and is at the forefront of tax research in this area. He holds a PhD in Tax and the Constitution. He has lectured to prominent corporations such as SABMiller, Anglo American plc, Barloworld Ltd, The SA Post Office Ltd, Group 5 Ltd, Vodacom Ltd and Ernst & Young, Tsogo Sun Group, ABSA and many others. As Board member and Chief Legal Advisor for Innermetrix, Daniel plays a vital role in guiding and directing and influencing our overall direction, security and growth.

Cliff Morris (Chief Financial Advisor)
Cliff is founder of Sirius Financial Navigation, an innovative, independent financial services firm. Sirius Financial is a Discretionary Financial Services Provider, registered with the Financial Services Board (FSB). At the helm of Sirius Financial Navigation, Cliff is responsible for creating and driving strategic decisions and monitoring the implementation of the firm’s vision and objectives. Today, Sirius is a dynamic organization, offering a holistic service covering all aspects of financial planning and management, including a variety of value-oriented portfolios designed to meet the diverse needs of long-term investors. With over twenty three years experience in the financial services industry, Cliff is widely recognized for his leading hedge fund management, strong client relationships and innovative investment product design (including the much publicized Sirius East European Property Fund). From his significant experience Cliff is a driving force in leading the Innermetrix operational and financial strategy.

Bill McAfee (Director – Financial Analysis)
Bill McAfee is President and Chief Investment Officer for WHM Capital Advisors, LLC.  Mr. McAfee is a Certified Financial Planner™, and an Accredited Valuation Analyst with expertise in portfolio management, quantitative analysis, business valuation, and estate planning strategies.  Mr. McAfee has been published in professional journals on topics including investment strategies and business valuation issues, and has been a featured guest on radio and television programs.

Mr. McAfee began his career in commercial banking and held the position of Vice President at Bank of America Private Bank, managing accounts for high-net-worth individuals, trusts and foundations.  In 1999, he was named Senior Vice President at First National Corporation, where he chaired the trust and investment committee and designed portfolio strategies for the Asset Management Group.  Mr. McAfee’s portfolios have consistently outperformed the S&P 500 index in both up and down markets.

Mr. McAfee works with individual clients and business owners to determine their overall financial strategy, how business ownership correlates with their financial plan, and how to preserve their wealth through coordinated investment and estate planning strategies.  Mr. McAfee is the developer of A.Q.U.A. ®, a proprietary tool for determining risk in the closely held business and its effect on the portfolio decisions of the owner.